Ideation
The Genesis of Success. At the heart of every successful campaign lies a powerful idea. Whether it’s a meticulously planned launch or a rapid-fire project where timing is crucial, crafting a comprehensive creative strategy is essential. I thrive on brainstorming innovative solutions tailored to the audience and product, ensuring that the foundation of every campaign is rock-solid and primed for success.
Creation
The Blueprint for Excellence. Execution within a well-structured framework is key to project efficiency and success. I excel in developing detailed photo briefs and project templates, meticulously planning every aspect to ensure that the creative goals are consistently met. This structured approach allows for a seamless and efficient creative process, from inception
to completion
Design
The Art of Innovation. Great design transcends time, drawing inspiration from the past while pushing boundaries for the future. I am passionate about researching and incorporating historical and contemporary design elements to create visually compelling and effective work. By understanding the legacy of successful designs, I make informed, innovative decisions that elevate every project to new heights.
Instacart
As a seasoned creative leader, I specialize in crafting compelling visual stories that resonate with audiences and drive meaningful engagement. At Instacart, I spearhead paid marketing creative initiatives, transforming ideas into standout static and video assets that inspire and connect with customers. Collaborating closely with growth and brand teams, I develop innovative campaigns that bridge the gap between strategic goals and authentic storytelling, spanning paid media, organic social, and OTT content. With a sharp eye for design and a commitment to cohesive branding, I ensure every touchpoint reflects a unified vision, fueling organic growth and a dynamic digital presence.
CONFIRMED360
At Confirmed360, I collaborated with the Director of Marketing to craft dynamic motion and still content that captivated diverse audiences and elevated the allure of luxury VIP experiences. I designed email and social campaigns tailored to entice clients seeking exclusive moments—from The Masters to award shows and iconic concerts. My adaptable design approach ensured each piece resonated with its audience, blending sophistication and excitement to drive engagement and inspire action.
LOCKWOOD51
At Lockwood51, I thrived in the fast-paced energy of a startup environment, leading with creativity and strategic vision. I directed the design process from concept to production, crafting original apparel designs and partnering with printers to deliver top-tier final artwork. Beyond design, I took charge of the brand’s social media presence, developing and executing content strategies that energized engagement and amplified our digital footprint. My leadership extended across operations, streamlining workflows, managing the warehouse, and coordinating the production team to meet tight deadlines seamlessly. By spearheading advertising and marketing efforts, I elevated brand visibility and drove significant sales growth, demonstrating my ability to merge creativity and leadership in a dynamic setting.
FOREVER 21
Navigating the fast-paced demands of international campaigns, I brought creative vision and leadership to every project. Partnering with the Creative Director, I translated ambitious concepts into captivating digital assets that resonated across global audiences. I spearheaded the design and execution of website and app interfaces, ensuring seamless user experiences that enhanced engagement. From crafting visually striking display ads to dynamic social media content, I elevated brand presence across diverse platforms. Leading and mentoring a team of designers, I fostered a collaborative environment that prioritized creativity and delivered cohesive, high-impact branding across all digital touchpoints.
