EXPERIENCE

INSTACART | JULY 2022 - PRESENT

Art Director

As a seasoned creative leader, I specialize in crafting compelling visual stories that resonate with audiences and drive meaningful engagement. At Instacart, I spearhead paid marketing creative initiatives, transforming ideas into standout static and video assets that inspire and connect with customers. Collaborating closely with growth and brand teams, I develop innovative campaigns that bridge the gap between strategic goals and authentic storytelling, spanning paid media, organic social, and OTT content. With a sharp eye for design and a commitment to cohesive branding, I ensure every touchpoint reflects a unified vision, fueling organic growth and a dynamic digital presence.

CONFIRMED360 | FEBRUARY 2022 - JULY 2022

FREELANCE SENIOR GRAPHIC DESIGNER

At Confirmed360, I collaborated with the Director of Marketing to craft dynamic motion and still content that captivated diverse audiences and elevated the allure of luxury VIP experiences. I designed email and social campaigns tailored to entice clients seeking exclusive moments—from The Masters to award shows and iconic concerts. My adaptable design approach ensured each piece resonated with its audience, blending sophistication and excitement to drive engagement and inspire action.

LOCKWOOD51 | MAY 2021 - FEBRUARY 2022

ART DIRECTOR AND MARKETING ADVISOR

At Lockwood51, I thrived in the fast-paced energy of a startup environment, leading with creativity and strategic vision. I directed the design process from concept to production, crafting original apparel designs and partnering with printers to deliver top-tier final artwork. Beyond design, I took charge of the brand’s social media presence, developing and executing content strategies that energized engagement and amplified our digital footprint. My leadership extended across operations, streamlining workflows, managing the warehouse, and coordinating the production team to meet tight deadlines seamlessly. By spearheading advertising and marketing efforts, I elevated brand visibility and drove significant sales growth, demonstrating my ability to merge creativity and leadership in a dynamic setting.

MEDIAMONKS | APRIL 2019 - JUNE 2020

SENIOR GRAPHIC DESIGNER

In the dynamic environment of a top-tier agency, I thrived as a creative leader, collaborating with one of the largest tech companies in the world on high-profile international campaigns. Under the guidance of the Creative Director, I played a pivotal role in leading the design team, crafting impactful in-platform, web, and social media assets that resonated globally. I traveled to client offices to ensure seamless execution, managing the complexities of fast-paced campaigns while maintaining the highest standards. Additionally, I directed a team of retouchers, providing detailed feedback to perfect image quality, particularly for assets featuring musical talent. My experience exemplifies the power of creative vision, adaptability, and leadership in a fast-moving agency setting.

FOREVER 21 | MARCH 2018 - APRIL 2019

SENIOR GRAPHIC DESIGNER

At Forever 21, I brought creative vision and leadership to every project. Partnering with the Creative Director, I translated ambitious concepts into captivating digital assets that resonated across global audiences. I spearheaded the design and execution of website and app interfaces, ensuring seamless user experiences that enhanced engagement. From crafting visually striking display ads to dynamic social media content, I elevated brand presence across diverse platforms. Leading and mentoring a team of designers, I fostered a collaborative environment that prioritized creativity and delivered cohesive, high-impact branding across all digital touchpoints.

JBRAND JEANS | DECEMBER 2016 - JULY 2017

GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER

At J Brand Jeans I designed assets for web, in store, and outdoor advertisement use. I also created content for and managed all social media accounts including Facebook, Instagram, Pinterest, and a company blog. I was also the manager of the team of retouchers that we had and worked on retouching myself for high level campaigns.

MELROSE PR | OCTOBER 2015 - JUNE 2016

ART DIRECTOR

At Melrose PR was in charge of creating, developing and handling social media campaigns for all clients. Additionally, I took care of all internal assets for the company to increase the successful promotion of all clients while advising and assisting clients in in their creative development as well.

TADASHI SHOJI | JANUARY 2015 - OCTOBER 2015

GRAPHIC DESIGNER

I was responsible for creating various graphic assets such as e-blasts, website touts, Google ads and other promotional graphics. Additionally I assist in photo retouching for editorial and e-commerce.