Goal:
Highlight use case for people who place orders for during the week to stock up their daily snacks and drinks.
HOW:
Spotlight those with a drink & snack filled desk top that is especially relatable for those who work from home or chronically desire a multitude of options. We wanted to celebrate this way behavior so that people feel seen rather than critiqued.
To make these images and videos timeless, we chose to use generic brands. However, this posed a challenge since many generic products appear too plain and may reduce the images' appeal. To address this, I collaborated with our illustrator to create various beverage brands for the shoot.
Down the funnel
In order for these images and videos to be evergreen, we wanted to use generic brands which offers a difficult dilemma because most generic products look very generic and can rob the images of relatability. Knowing that, I worked with our illustrator to design multiple beverage brands and had the produced to use them in the shoot.
